February 8, 2011
The Way Forward starts today Standard Life plc announces a repositioned brand and refreshed visual identity. Some exciting changes are happening at Standard Life - we are repositioning our brand and refreshing our visual identity. Our brand is everything we say and do, what we stand for, how we’re evolving. We want to signal that we’re here to help you and your clients look forward to the future with confidence and optimism. This is encapsulated in our new tagline - The Way Forward. We believe in creating for our stakeholders an experience that is easy, predictable, beneficial and responsible. We are continuing to enhance our offering and the way we deliver our services with this objective in mind. You’ll also see that we’re changing with our refreshed visual identity. The new look will be gradually introduced, starting in our UK business, to coincide with product and service launches in order to be as efficient as possible. In Canada, the new visual identity will be incorporated into our operations throughout 2011 and next year. Have a peek at what we’ll look like once our new visual identity is fully deployed in 2012. Best regards,
Mick Kelly |
